Understand yourself. Understand others.

Updated: Apr 20

Introducing the Contextscanner© for a value driven strategy from within.

You set the intention. Your context sets the parameters.

What do Risk Management, Brand Management and Strategic Management have in common?

First of all, they apply to all of us.

We might know them as processes and tools designed to raise awareness and guide decision making. They apply a holistic perspective (ideally). They serve an overarching and unified goal (ideally).

And, they are all context dependent (a fact).

Whether it is your mind, or...

Risk Management, intending to proactively and systematically identify and act upon 'risks' that may interfere with the achievement of your mission.

Strategic Management, which is essentially striving to increase your chances for success by understanding certain factors and scenarios that may influence the achievement of your mission.

Or let's say Brand Management, which is seeking an increased understanding of your self and your environment, topping up your existence with a clearly defined identity that your audience of choice can associate you with.

Understanding your context will allow you to better understand your 'risks', 'success factors', 'target audiences' and yourself.


Understanding you, your dreams, your focus and your environment will enable you to apply a helicopter perspective on your mission from an external point of view AND provide us with rich and unique triggers for creative concepts.

We believe: win/win :)

Consider the Contextscanner© as a holistic meta-framework that helps to structure the conversation for a meaningful interaction.

Feel free to share thoughts or reach out.

Best wishes,

Helene ✨

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