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Your Roadmap

Context, scope and perspective

Knowing what you want and why requires awareness about a few layers of your identity and your environment. We have designed a frame of thought to structure the conversation around you and your mission. 

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Understand yourself. Understand others.

You set the intention. Your context sets the parameters. 

What do Risk Management, Brand Management and Strategic Management have in common?

First of all, they apply to all of us.

 

We might know them as processes and tools designed to raise awareness and guide decision making. They apply a holistic perspective (ideally). They are all serving an overarching and unified goal (ideally). 

 

And, they are all context dependent (a fact). 

Whether it is your mind, or...

 

Risk Management, intending to proactively and systematically identify and act upon 'risks' that might cross the achievement of your mission.

 

Strategic Management, which is essentially striving to increase your chances for success by understanding certain factors and scenarios that might influence the achievement of your mission. 

 

Or let's say Brand Management, which is seeking for increased understanding of your self and your environment to top your existence up with a clearly defined identity that your audience of choice can associate you with. 

Understanding your context will allow you to better understand your 'risks', 'success factors', 'target audiences' and yourself.

And, this is why we would like to scan through your context. Understanding you, your dreams, your focus and your environment will enable you to apply a helicopter perspective on your mission from an external point of view AND provide us with rich and unique triggers for creative concepts. 

We believe: win/win :)

Our holistic meta-framework: the Contextscanner© helps to structure the conversation for a meaningful interaction.

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