WHO IS SPARKS?
About us
We are a strategic and creative consultancy & agency based in Amsterdam and operating internationally. Since 2019, our strategists, facilitators and creatives support individuals, teams, and organisations in finding solutions that are authentic, engaging and purpose-led, for sustainable and responsible (business) practices.

Sarah Pou
We envision a world in which individuals and organisations align with purpose, lead with awareness and act with integrity, contributing to the well-being of people and the world around us.
Core values
Consistency
Align intention, action, and communication.
We believe consistency builds trust. We regularly check for alignment between what we say, what we do, and what we stand for.
Collaboration
Collaboration as a collective power
We create space where diverse voices can learn and evolve together. We trust in collaboration as a driving force for positive change.
Integrity
Living our values
We hold ourselves accountable to our values and encourage the same in our clients. Integrity is our foundation for meaningful impact.
Creativity
Let ideas flow with purpose
We use creativity as a strategic tool to unlock insight, engage hearts, and shape change. Imagination fuels innovation.
Meet your first contact

Helene Peters, MSc
Strategy & Risk Advisor
Certified facilitator
Helene is a dedicated Strategy & Risk Management professional with 10 years of relevant work experience as an advisor (BIG 4), Risk Manager and department head (Global Life Science sector).
She is certified in the Lego® SeriousPlay® method (2018) and recently complemented her curriculum with a diploma in Modern Applied Psychology (2022).
In 2019, she founded SPARKS to pass on her skills and experience in a more creative and engaging way.
Meet your potential collaborators
Our inner circle consists of a diverse range of professionals who put heart and mind into what they do.
We collaborate on demand and design tailor made solutions, like interactive workshops, values driven program experiences and creative productions, building upon each others' backgrounds and ideas.
Would you like to collaborate or be considered for future projects?













