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Strategy from within

'Value driven' for (organisational) integrity

Consistency and communication are key to nurture trust and psychological safety in any kind of relationships. They enforce mutual understanding, one of the most relevant universal human needs.


In reality we know change is constant hence being consistent in an ever changing reality can be challenging.


Challenging, but not impossible. A few ‘right’ choices ahead, and we believe more conscious decisions can be made and consistency practiced.


All it requires is increased awareness about purpose and context.

Consistent with what?

We advocate that identifying and sticking to the core, the values and beliefs, can be the key, as long as they are congruent with a long-term vision. Hence, reflection about these topics, which closely relate to our definition of purpose, is one of the first choices available.


Breaking down this wisdom into ‘practical reality’ leads to the next range of choices available. Do actions and environment reflect purpose? What options are available to encourage more alignment? Acting in line with values and vision from within leads to more trust and confidence in oneself and with others to more trust and confidence by others.

Why do we invite creativity?

Creativity influences the attitude we take towards events or information.


The valuable insights gained throughout strategic reflections, visioning or value identification sessions  can trigger instantly unique ideas and creative concepts.


Collaborating closely with creatives enables information to be captured and brought to life through visual interpretations.


Ultimately, a visual identity matching the core helps to portray consistency and to bring a message across effectively to the right target audiences.

What does strategic creative mean?

Strategic insights nourish the creative process by setting the initial conditions right.


Strategic creative facilitation means close alignment and collaboration between all parties involved in order to maintain momentum of the essence.

Sparks Consulting: Projects
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